Professional Wealth Management published our article “Swiss private banking: identity is the ultimate competitive advantage”
What you will discover in this article:
- Identity is much more than a logo and a slogan. Purpose Values are at the heart of the brand and make a company truly unique.
- The Swiss Private Banking Identity Index (SPBIxTM) is an objective measure of what at first glance seems intangible: the identity.
- SPBIx shows that Swissbanks are missing an opportunity by treating their brandidentity as a tick-box exercise rather than a strategic issue
- There is a high correlation between strong brand identity and higher business growth.
